Who knew that we had so much love left for “Whoomp! (There It Is),” a song that back in its day set the record for longest stay in the Billboard top ten (24 weeks, a mark that has been eclipsed by many songs since) and which has been in multiple movies and TV ads (including other GEICO ones) before its 2021 triumph? However, instead of selling it in his shop, Cole asked fans to share dance videos with GEICO on social media for a chance to win a pint of the stuff including those key ingredients, with winners picked at random. Originating in September in New York scoop shop Mikey Likes It Ice Cream, proprietor Mikey Cole created the flavor. So popular was this ad that, when GEICO discontinued airing it in the spring, they were forced to bring it back by popular demand in July.Īnd now there’s actually a “Scoop! There It is!” ice cream flavor based on the song’s lyrics. The ad continues with lots of dancing by Tasha and Tag Team’s gray beards, and ends with sprinkles being tossed (a la LeBron James’ famous powder tosses at NBA games). Soon, Tag Team’s DC the Brain Supreme and Steve Rolln appear in Tasha’s kitchen and suggest “French vanilla, rocky road, chocolate, peanut butter, cookie dough” ice cream for dessert. The popular ad begins with a mom named “Tasha” preparing dinner and that familiar GEICO voiceover. 2 smash in 1993–to a whole new generation of fans this year in the form of “Scoop! There It Is!,” a song about cookie dough ice cream that somehow makes sense in the insurance company’s most-aired TV commercial of 2021. GEICO brought “Whoomp! (There It Is)”-a No. Think about it: before this past year, when was the last time you thought about classics like Tag Team’s “Whoomp! (There It Is)” from 1993 or Pet Shop Boys’ 1986 hit “Opportunities (Let’s Make Lots Of Money)”? This year (and, in the case of “Whoomp!” also in late 2020) you were reminded of their ubiquity on a daily basis after seeing their placements in ads for GEICO and Allstate insurance companies, respectively, particularly if you were watching sporting events (where the ads aired constantly). If it wasn’t among the best years for the collective use of old pop hits to push popular corporate products, it certainly was one of the more memorable ones. When all is said and done, 2021 may go down as the year with one of the best marriages of TV ads with popular music, particularly classics from the 20th century…if such a thing were being measured (and it probably is).
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